Bent animates 'Polariffic' short for Hallmark
December 1, 2014

Bent animates 'Polariffic' short for Hallmark

PORTLAND, OR — Bent Image Lab has created a new animated holiday short for Hallmark. The computer-animated Polariffic: Yeti or Not was directed by Rob Shaw and takes place in the North Pole. There, four arctic pals — a polar bear, penguin, fox and baby seal — make an unexpected friend.

“It was great to have the creative freedom to create the story and the world for these little critters,” recalls Shaw. “Everyone, including the designers, animators, CG artists, etc., felt open creatively, and as a result we ended up with something unique. It's a very soft and friendly piece that feels sincere.”

According to Bent executive producer Tsui Ling Toomer Martin, the team created the entire magical world, designing and building everything from the ground up. The 5:30 short marks the fourth animated partnership between Bent Image Lab and Hallmark. Polariffic will air this holiday season on Hallmark Channel and can also be seen on the network’s Website.