NEW YORK — Click 3X has launched Multiply, a new division of the studio that focuses on branded content. Multiply combines Click 3X’s growing roster of content creators with strategic planning and distribution to achieve high count views that actually count.
Click 3X will formally introduce Multiply on Thursday, February 20, through their panel at Social Media Week, titled “Engaging The App Savvy, Remix-Obsessed, Cynical Internet Consumer.” The panel will features speakers from the studio, as well as from Droga5, VFiles, and WTF. All are influencers that will be working with Multiply.
WTF: What the Funny is a new digital media company created by Marlon Wayans and Funny or Die co-founder Randy Adams. The company is geared toward a multicultural audience. Vfiles is a fashion entertainment platform that allows users to watch, shop, and create new fashions. The Kloons is a comedy group turned creative experiment whose YouTube channel has over 110,000 subscribers and garners 11 million video views. And Jetpacks Go is made up of the writer/comedian/director group of Alden Ford, Justin Tyler and Bobby Webster, who specialize in producing gorgeous, creative, hilarious commercials and content for brands like Oral-B, Boost Mobile, Nerdist, Comedy Central and Trident.