Commercial editing house Friendshop launches in NYC
January 6, 2014

Commercial editing house Friendshop launches in NYC

NEW YORK — Editors Tim Wilson and Ben Suenaga have left Go Robot!, New York and opened a new editing company with partner/managing director/executive producer Melissa Mapes. Friendshop (212-520-3150) will operate as “artists in residence” at Outpost Digital, while permanent offices are undergoing construction.

Wilson and Suenaga had each been on staff at Go Robot! for more than a decade. Wilson’s credits include ad campaigns for HP, Exxon, UPS, and Ikea, among others. Suenaga’s many credits include spots for IBM, Starbucks, AT&T and PowerAde. Mapes previously served as EP and senior partner at Ogilvy, New York, working with American Express, UPS, Ikea and Stoli, among others.

“We were always crazy about the idea of building our own culture, one where collaboration and a sense of community are key,” explains Wilson. “We’ve had the pleasure of working with some of the most talented and creative minds in the industry, and we’re excited to continue doing great work with them in this kind of environment.”

“Ben, Tim and I have essentially grown up together in this business, and have been relying on each other as partners since our careers began,” Mapes adds. “ We’re excited to officially join forces and take on the many opportunities and challenges ahead.”

Friendshop can be reached via email at:,, or