SAN MATEO, CA — GoPro (www.GoPro.com), here, was recently honored by the National Academy of Television Arts and Sciences with a 2013 Technology and Engineering Emmy Award. The company was recognized in the “Inexpensive Small Rugged HD Camcorders” category.
GoPro was selected for its Hero3 camera technology, which has enabled television productions to capture engaging perspectives that were before not possible. GoPro founder and CEO, Nicholas Woodman, accepted the Emmy on behalf of the company at a ceremony held in Las Vegas on January 9.
"That the best selling consumer camera in the world has also been so enthusiastically adopted by film and television professionals is something we're very proud of," Woodman notes. "It's a testament to the quality and versatility of our products and our passion for enabling the world to capture incredible content."
Speaking to the adoption of GoPro in television and filmmaking, Woodman's acceptance speech reflected upon early signs that GoPro was going to make an impact.
"In 2009, when GoPro was still a standard definition camera company, we were surprised to learn that the best selling retailer in the country was a Los Angeles Pep Boys store,” he notes. “When we reached out, we discovered that the store was located just down the street from Universal Studios, and that the production guys were coming in and buying GoPro cameras by the dozens to use as crash cams and to capture perspectives that were never before possible. We then knew that once we launched our HD camera later that year the television industry was going to lose its mind."