SAN FRANCISCO — ACSIL, The Association of Commercial Stock Image Licensors, and Thriving Archives have teamed up to conduct the ACSIL Global Survey of Stock Footage Companies 3 (AGS3). Like their two previous collaborations, the AGS3 will explore and assess overall business conditions within the stock footage industry, discover how things are getting done, track evolving trends and provide strategic, action-oriented data to footage industry leaders. All footage companies worldwide are invited to participate.
"The ACSIL Global Survey of Stock Footage Companies provides the most comprehensive market sizing and assessment of the footage industry," notes Clara Fon-Sing, ACSIL co-president. "We have seen the market evolve since the last survey in 2011 and are looking forward to new data and insights on market trends, disruptions and other developments. We are expecting a strong participation from global stock footage leaders in order to have the most accurate snapshot of the state of the industry today."
"The footage industry is undergoing radical change," adds Matthew White, executive director of ACSIL. "A new generation of creatives are challenging the business assumption of Licensors, and a new generation of media entrepreneurs are moving the business forward in unanticipated ways. This survey update could not come at a better time, as investors look to an exponential growth in the market for digital moving imagery."
The 50-question survey is being conducted online. It is open now and will be open through October 31, 2014. To ensure that all proprietary information remains completely confidential, the survey collects no identifying information on respondents.
"The entire footage industry benefits from access to this collective data, and the more companies that participate, the more accurate and useful the final report will be," said David Seevers of Thriving Archives. "We are hoping that all footage leaders will contribute their expertise to this important work. We know everyone is very busy, so we've made every effort to limit the questions to just those that are essential. As a result, we've shortened the questionnaire by 35 percent and made the questions as easy to answer as possible."
Participants who complete the online survey will be eligible to receive a complimentary summary report of the results and a 50 percent discount on the purchase of the final report. To take the survey, visit: www.thrivingarchives.com and use the AGS3 link on the homepage.