Imaginary Forces helps FX promote 'The Bridge'
July 9, 2014

Imaginary Forces helps FX promote 'The Bridge'

LOS ANGELES — Imaginary Forces ( created a new promo for FX Networks that’s designed to build interest for the premiere of Season 2 of The Bridge. The :17 White River promo was directed by Grant Lau and follows a razor blade as it slowly drops onto a satellite image of the Rio Grande River. As the razor strikes, viewers see that the river has actually been recreated with powdered cocaine.  

The promo serves as an alluring tease for what promises to be a thrilling second season. The Bridge premieres Wednesday, July 9th at 10pm on FX. The show is a crime thriller starring Diane Kruger, Demian Bichir, Matthew Lillard, Emily Rios, Thomas M. Wright and Ted Levine. When the body of a drug cartel member is found on US soil, Sonya Cross (Kruger) from El Paso PD and her Mexican counterpart, Marco Ruiz (Bichir), must work together to solve the case.         

A Red Epic Dragon was used to shoot the cocaine. The satellite imagery was created in Photoshop. Final Cut Pro was used for the edit. Compositing was performed in Flame, and Maya was used to created the 3D razor blade. 

Imaginary Forces credits include EP, Sarah Roebuck; head of production, Claudina Mercado; producer, Brian Butcher; and designer, Arisu Kashiwagi. Tim Salikov served as 3D animator.  Heath Belser was the editor and Rod Basham served as Flame artist.