March 5, 2014

NAB 2014: Avid to host 'Connect' event

BURLINGTON, MA — Next month, in Las Vegas, Avid will host “Avid Connect,” the inaugural event of the Avid Customer Association ( The event will take place April 4-6, at the Bellagio hotel in Las Vegas, just prior to the annual NAB show. 

George Bodenheimer, executive chairman of ESPN, and former co-chairman of Disney Media Networks, will deliver the keynote address on the morning of April 6, following an industry leader panel discussion. On Saturday, April 5, Avid will reveal the next phases of Avid Everywhere, its vision for the future of the media industry, and will present a technology demo. 

The Avid Customer Association (ACA) is a multifaceted program designed to engage with broadcast, creative and media customers, in the hopes of addressing the most important issues facing the media industry today.

“We are overwhelmed by the enthusiasm we’ve seen for this initiative and the interest in our inaugural event, Avid Connect,” says Louis Hernandez, Jr., president/CEO of Avid. “The Avid Customer Association and Avid Connect form the framework to facilitate strategic collaboration across the industry. While we have always placed great importance on staying in close touch with our customers, the ACA allows us to work together on a more strategic level, as the full community comes together to set a path forward for the industry. I’m looking forward to an amazing couple of days preceding NAB.”