NYC's Nice Shoes opens new 'Creative Studio'
June 9, 2014

NYC's Nice Shoes opens new 'Creative Studio'

NEW YORK — Nice Shoes ( here, has opened a new creative studio in its NYC office. The new Nice Shoes Creative Studio is headed by executive producer Geraint Owen. He is joined by recently signed CD/director James Coulson, CD/director Harry Dorrington and VFX/animation director Steve Parish. 

Nice Shoes, which is entering its 18th year as a leading color grading and finishing studio, has constructed an entirely new workspace for the Creative Studio team in its Manhattan office.

“We make stuff, and the Creative Studio combines the best thinking and the best making,” says Owen. “It's start to finish, immersive storytelling through purposeful design, with the highest regard for craft — what we call 'Content by Design.'”

As founder of design and live-action company Süperfad, Owen spent the last 12 years working on projects for Adidas, X-Games, Target, Bloomberg, American Express and Durex. He' s known for assembling teams that create smart, eye-popping solutions. Owen joined Nice Shoes in mid-2013 and began forming his approach and talented new team.

Coulson is a multi-talented and award-winning creative, who began his career at the BBC in London. He's led teams in all aspects of production and post for Imaginary Forces, Psyop and B Reel in New York and oversaw the re-brand of The Sci Fi Channel to Syfy. His clients include BMW, Nike, HBO, IBM, Def Jam and MTV.

Dorrington is a creative with a reputation for graphics and animation. His career has spanned the BBC, English & Pocket (UK), Lambie-Nairn (UK), R/Greenberg Associates and Gravity/Rhino in NY.

VFX/animation director Steve Parish has vast experience in both television and film, having worked at Quiet Man, Smoke & Mirrors, and The Mill. His commercial experience includes work for Pepsi, GE, AT&T, HBO, Coca Cola, Spike Lee, and The Beatles Rockband Abbey Road commercial. At Industrial Light & Magic, he worked on Harry Potter and the Order of the Phoenix, Pirates of the Caribbean: At World’s End and more recently Elysium and Thor: The Dark World while at Whisky Tree.