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Nice Shoes expands color team

July 28, 2014
Nice Shoes expands color team
NEW YORK — Nice Shoes ( has added to its color team with the hiring of executive producer Ed Koenig and senior colorist Sal Malfitano. Malfitano joins Nice Shoes with over eight years of color experience at The Mill. He has worked on many high-profile projects, including collaborating directly with Lady Gaga on her music video Applause. He also worked with the team from Anomaly to deliver the Budweiser’s A Hero’s Welcome, which aired during the Super Bowl. 

L-R: Nice Shoes' Malfitano and Koenig.

Koenig comes to Nice Shoes after years with MPC, where he was instrumental in building out the company's US color department as executive producer. In addition to bringing Malfitano on board, Koenig also signed a new remote partner in Minneapolis. He plans to continue strengthening bonds with agency clients in New York, while also growing the studio’s network of remote partnerships, including those in Boston, Chicago, Dallas, Detroit, Miami, New Orleans, and Santa Monica. 

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