DALLAS — Reel FX, Dallas/Santa Monica has bolstered its commercial and interactive sales department with the additions of Summer Whitley, Will Andeer (left) and Tina Ghezzi (right). Whitley, who will handle commercial West Coast/Texas sales, brings 17 years of experience in the film business, representing directors for nearly a decade as an in-house sales rep for Directorz, before launching her own company, Summer Reps, in 2008. She has worked with clients such as Doritos, Home Depot, Patron, McDonald’s, Ford and Taco Bell.
After beginning his career as a commercial photographer, Will Andeer later moved to the other side of the camera be getting into commercial advertising. He represented Mix Kitchen Original Music talent before joining Reel FX, where he will match top talent in broadcast and interactive with media pros throughout the Midwest.
Interactive account director Tina Ghezzi got her start in the industry in Sydney, Australia in 2004, where she worked as a recruiter for a range of advertising and publishing clients. She moved stateside in 2006, and in 2008, she landed a business development position at casual gaming studio Blockdot, working for Ferguson on casual games, mobile apps and interactive experiences. Ghezzi also worked as a sales director at digital startups Screenshot Digital and LiveIntent.