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SUPER BOWL: Cut+Run edits VW, Radio Shack, SodaSteam & more

February 4, 2014
SUPER BOWL: Cut+Run edits VW, Radio Shack, SodaSteam & more
LOS ANGELES — Cut+Run (www.cutandrun.com), which has offices in London, New York, Los Angeles, San Francisco, and Austin, collaborated with a number of directors and agencies recently while editing five Super Bowl spots and one pre-game teaser spot. 

RadioShack’s The Phone Call was edited by Jay Nelson for agency GSD&M and director Frank Todaro of Moxie. In the spot, the ‘80s call, wanting their Radio Shack back. A cavalcade of 1980’s pop culture icons rampage the store leaving a bare canvas for a new look. 

VW’s Wings reveals what happens to the automaker’s engineers when a VW turns over 100,000 miles. The spot, via agency Argonaut, was edited by Frank Effron and directed by MJZ’s Tom Kuntz. VW’s teaser Algorithm, which aired before the Super Bowl, was edited by Graham Turner and directed by Zachary Johnson & Jeffrey Max/Fatal Farm.

Ford’s Doubly Good was created by agency Team Detroit, and directed by Daniel Kleinman. Julian Tranquille edited the commercial. 

In Love Hurts, directed by Hungry Man’s Bryan Buckley and edited by Jay Nelson for W&K, a young man’s prom disaster is rectified by his exceptional choice of using Turbo Tax. 



SodaStream stars Scarlett Johansson enjoying the many benefits of the product, including reducing the use of plastic bottles. The provocative ad was directed by Hungry Man’s Bryan Buckley for agency Humanaut and edited by Jay Nelson and Ben McCambridge.

You can view Cut + Run’s Super Bowl spot work HERE.

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