Tomcat's 'Dead Mouse Theater' gives low-tech appearance
October 7, 2014

Tomcat's 'Dead Mouse Theater' gives low-tech appearance

NEW YORK — What to do with the dead mice killed by Tomcat bait? Dead Mouse Theater, of course! Tomcat is now part of the Scotts Miracle-Gro company. The new three-spot campaign marks the first marketing effort since the company was acquired in the fall of 2013.

Agency Barton F. Graf conceived the campaign, in which cute-but-dead mice are used a puppets in short, humorous skits. Ringan Ledwidge of Rattling Stick directed the campaign, which includes Leprechaun, Fitzy Gibbons and Vikings.
Mark Edinoff of Work Editorial Inc. cut the commercials. Adam Witten assisted. Finishing was performed by The Mill, with Rachael Trillo serving as VFX producer. Telecine was handled by Fergus McCall and Mikey Rossiter. Aran Quinn provided 3D animation. Chris Sonia, Keith Sullivan, Emily Bloom, Molly Intersimone, Anne Trotman, Antoine Douadi, Dae Yoon Kang and Liz Berndt all contributed 2D.

Philip Loeb and Evan Mangiamele at Heard City mixed the commercials, which feature music by Butter.