RESTON, VA —
, a subscription-based provider of unlimited royalty-free stock video,
announced the launch of its “contributor-friendly” marketplace that rewards content creators with 100 percent of the proceeds from their sales.
The new marketplace will work hand-and-hand with VideoBlocks’ existing subscription model that currently serves over one million video downloads per month to customers around the world.
Subscription members will continue to have unlimited access to a library of over 115,000 premium video clips, motion backgrounds and after effects templates, but they will now also have access to a deep library of content from premium providers at prices that are, according to the company, up to 40 percent cheaper than competitive stock media services.
“We think that content creators deserve a bigger slice of the pie than they receive with existing marketplaces,” said Joel Holland, founder and CEO of Videoblocks. “Typically, stock media sites keep anywhere from 50 percent to 85 percent of sales, leaving the minority for the people who invest the time and money to shoot, tag, and upload the videos. That felt backwards to us, so we built a marketplace where they keep everything.”
Holland added that marrying the new marketplace concept with discounts for members was a “win-win” for contributors and customers: “Our mission is to provide premium creative content that we can all afford. While we want to be the most contributor-friendly stock media marketplace on the planet, we also want to be sure this incredible content is accessible for our customers.”
The company reports that by allowing contributors to keep 100 percent of the proceeds, Videoblocks can offer significantly lower prices than competitors while ensuring that creators still earn more from each sale. Meanwhile, Videoblocks says it will benefit from increased membership acquisition and retention by becoming a “one-stop shop” for the creative community.
VideoBlocks is now accepting applications to join the new marketplace. Contributors can visit
www.videoblocks.com/contribute to sign up for review and an invitation to the program. Those with existing Shutterstock and Pond5 portfolios will be fast tracked for acceptance into the marketplace.