BURLINGTON, MA — Avid (www.avid.com) announces the availability of Avid Interplay MAM 5, a scalable and customizable media asset management system intended to help organizations of various sizes find and gain more value from their media assets, streamline media operations, and enable new revenue opportunities.
According to Avid, Interplay MAM, which is powered by the Avid MediaCentral Platform, manages the entire content lifecycle, making it easy for teams to ingest, import, manage, locate, edit, and deliver media in a vendor-agnostic environment. It can manage any type of digital asset, analyze media usage, and automate processes for maximum efficiency and cost savings.
“Today’s broadcasters and media enterprises need to manage, process, and store an unprecedented amount of digital media,” says Chris Gahagan, senior vice president of products and technology, Avid. “Avid is the industry leader in asset management, with more than 2,100 deployments across the world’s top broadcast, news, and post production facilities — more than any other system. Media organizations that have already adopted the Avid MediaCentral Platform can easily add Interplay MAM to their existing Interplay Production and iNEWS deployments to manage additional types of assets and implement new money-saving workflows.”
Key capabilities include: Expanded collaboration — unites contributors across divisional and geographic boundaries to easily plan, select, shot-list, annotate, and review and approve, with optimal intelligence of media assets; Web-based user tools — MediaCentral UX and Interplay MAM Desktop provide local or remote PC and Mac users with access to media and extend real-time collaboration across workgroups, divisions, and geographies; flexible workflow engine — workflow orchestration from ingest to archive through a flexible engine with visual modeling and efficient media hub — creates an automated central media operations hub that connects and speeds processes, and organizes and protects media, lowering aggregate storage costs.
Avid Interplay MAM 5 is now available.