NEW YORK — Micro agency/production company Little Red Robot (http://littleredrobot.com) is expanding its operations with a full-service office in New York. The company has brought in Lee Scharfstein, who as EP/director of production, will head up New York operations.
Scharfstein spent the better part of the past decade at agencies such as AKQA, Razorfish, and Firstborn. His production experience includes work with Brand New School, Eyeball, and 1st Ave Machine. LRR will retain its flagship office in San Francisco, which will continue to be run under the leadership of EP Joseph Segrove, who has been with the company since 2009. The company was founded by creative director, Seth Shukovsky.
The New York office will make its home at W. 21st Street between Fifth and Sixth Avenues, before expanding into a larger space later this year. Service offerings will mirror those of the California headquarters, with strategy, creative, design, live-action production, photography, experiential, Web and mobile app development, and full post production services, including editorial, animation/VFX, retouching, audio/music post and color/finishing.