DALLAS — Lucky Post’s (www.lucky-post.com) Sai Selvarajan recently cut two :15 spots for Gold Bond out of agency 31,000 FT. Shot by Theresa Wingert, the spots feature interwoven vignettes that present the impassioned intensity to which people subject their bodies - be it cooking, crafting, cleaning or dancing. Gold Bond lotion, with its vitamins, can help relieve dry skin.
“There was wealth of stunningly-beautiful footage from which I looked to make connections though similarities in shape and energy, so that the story would build and flow into a larger story about the brand,” recalls Selvarajan. “It was my first time working with the agency team and I really appreciated their trust with this project.”
Dance were produced by Fiona and directed by Theresa Wingert.
Selvarajan cut the spots using Adobe Premiere Pro.
“These spots were crafted to tell the story of the brand in a very compelling and resonant way,” explains Kristina Blake, creative director at 31,000 FT. “We had an amazing collaboration with Sai, whose talents were perfectly suited to this project. Sai’s interpretation of the content struck the emotional chord we seek for this brand. His discerning eye found the most artful way through the immense and gorgeous footage – shot by Theresa Wingert – to truly make the most of our vision. It was an absolute pleasure to work with him. These spots are gems and true showcase pieces for Gold Bond.”