BIRMINGHAM, AL — Post studio Outpost Pictures (https://outpostpictures.tv/) has introduced Postgenie, a new Web-based tool that takes an “à la carte” approach to post production needs. Customized shot cleanup and color grading, for example, can now be found right on the Web, with no office visit necessary.
Decreasing costs of hardware and software in the film industry have made it easy for artists to access the tools to shoot and edit a commercial, corporate communications piece, short film, or feature. What's often missing in that equation is the experience to finish a piece in a high quality manner, or even to meet broadcast, web or exhibition standards. Postgenie aims to solve that problem by providing an easy and cost effective online solution. Users simply upload individual shots or an entire video to have it color-graded or retouched by the studio’s talented staff.
“We wanted to find a way to help freelancers, videographers, editorial boutiques and independent filmmakers who might feel comfortable shooting and editing, but don’t have the experience, time, or tools to tackle something like color grading or retouching,” explains Chris Tomberlin, owner of Outpost Pictures. “We also hope that companies with in-house video departments will see it as an easy way to quickly outsource some of their more specialized tasks, or to increase capacity.”
The Postgenie (https://outpostpictures.tv/postgenie/) color and retouching packages exist within a tiered pricing structure to fit a variety of needs, from simple fixes to full-fledged revamping. With this launch, Outpost hopes to improve the post pipeline for creatives on a tight deadline or a with a challenging budget.
Postgenie is available now, with prices starting at $49 for retouching and $99 per finished minute for color.