HOLLYWOOD — Creative entertainment marketing agency Pongo (www.gopongo.com), which is celebrating its 25th anniversary, is working to give back to the community by developing a new, pro-bono division that will develop and produce A/V presentations, PSAs, commercials and B-to-B content on behalf of charitable organizations. The work will be geared toward membership drives and fundraising efforts. Pongo plans on launching the new non-profit division this Fall.
Tom McGough is the founder/CEO of Pongo. Cary Sachs is Pongo’s chief marketing officer and senior VP. In addition to the new division, the company is working to expand its in-house graphics business by adding logo and animation design for broadcast and digital campaigns.
L-R: Cary Sachs and Tom McGough
Pongo’s clients include the Disney Cable Group, the Disney/ABC Domestic Group, CBS Television, National Geographic, the Game Show Network, ABC Family, 20th Century Television, DebMar/Mercury, MGM TV, Nickelodeon, and many others. The agency has also created integrated marketing content for broadcast and Web promotions on behalf of Mattel, Subway, Michelin, Nestle, Lego, Ford, Nintendo and Xbox. Drama and reality programming are additional areas of marketing expertise for Pongo. A few examples of high profile campaigns in these genres include work for CSI:Cyber, Desperate Housewives, Shark Tank, Discovery’s
Shark Week, Family Feud and
Wipe Out.