Prod co. Derby opens, partners with Sound Lounge & Nice Shoes
October 14, 2015

Prod co. Derby opens, partners with Sound Lounge & Nice Shoes

NEW YORK — Derby (, a live-action creative collective and production company, has launched under the leadership of executive producer Mary Crosse. In addition to directing talent that includes Lucas Borrás, Nickolas Duarte and Brad Hasse, the studio will also work with Manhattan audio post-production company, Sound Lounge. 

Derby will execute full-service productions for advertising agencies, brands and broadcast networks across all mediums. They currently have work in development with MRY and Saatchi & Saatchi for brands that include Listerine and Lucky Charms. Derby's expertise also extends into post production via a collaborative relationship with Nice Shoes and its team of creative directors, colorists, and VFX artists. 

Lucas Borrás, Nickolas Duarte and Brad Hasse

“My vision is to create a truly collaborative environment for the most creative directorial minds in the business,” explains Crosse. “Our directors will be able to tap the outstanding production management and the unparalleled post services of Sound Lounge and Nice Shoes to execute flawless, full-service productions across all mediums. I’m inspired daily by the brilliant work of Lucas, Nickolas and Brad, and look forward to welcoming more directors with a diverse range of perspectives to the Derby team.”

Lucas Borrás is an international award-winning director who takes a mixed-media approach to storytelling, artfully blending animation, illustration and live action. He employs both traditional and experimental animation methods in his technique, with a focus on stop-motion and cel animation.

Nickolas Duarte is a nationally and internationally recognized director of commercials, digital content and film, with a concentration on drama and sports. His narrative-driven stories, which often emphasize humanity, are characterized by a cinéma vérité style and visuals that are composition-focused and utilize negative space. 

Director Brad Hasse has a diverse background in commercials, music videos, documentaries and television. He is distinguished by his highly inventive and absurdist creative vision, often combining practical and visual effects with humorous dialogue, and has created a multitude of viral videos, including 2015’s Texting Hat and 2014’s Planet of the Apes Party Fun Time.

Crosse brings 15 years of experience in business strategy and creative production management to Derby, joining from Big Block Live, which she founded in 2013 after more than a decade at various ad agencies and production companies.