SANTA MONICA — Creative editorial company Beast (www.beast.tv) has named Valerie Petrusson president. Beast TV works on commercials, music videos and Web content. A co-founding member, Petrusson returns to the facility after steering sales and marketing for commercial and feature projects at parent company Deluxe. In her new role, she will be responsible for overseeing Beast’s seven offices, located in New York, Santa Monica, San Francisco, Chicago, Atlanta, Detroit and Austin.
Petrusson will be based in the Santa Monica office, but will frequently engages with all facilities in the Beast network. She co-founded Beast in 2006 and headed up the company until transitioning to Deluxe corporate in 2012. Prior to Beast, Petrusson served as a professional consultant to editorial companies, recruiting talent, helping to devise advertising and marketing strategies, and working with management to enhance efficiencies and profits. She began her career over two decades ago while working with boutique editorial houses in Los Angeles and San Francisco.
“Valerie has an insider’s perspective and flawless track record at both Beast and Deluxe, so she’s the ideal leader for this expanding group,” says Stefan Sonnenfeld, CEO of Deluxe Creative Services.
“Beast holds a special place in my heart, ” Petrusson adds. “I’ve gained invaluable knowledge working in the boutique business as well as the corporate world. This experience will allow me to navigate Beast to the next level creative. Our editors are some of the best in the industry, so it’s an absolute joy to be working with them on a day-to-day level again.”