SAN JOSE, CA — Adobe (www.adobe.com) has revealed a series of innovations coming soon in Adobe Creative Cloud and Adobe Marketing Cloud. The announcement comes in advance of the IBC show taking place in Amsterdam later this week. Adobe will showcase advancements in VR, 3D, motion graphics and character animation supported by tools to deliver, measure and monetize TV and film content across multiple screens.
“Adobe is helping video creators of all kinds – from broadcasters and big movie studios to YouTubers and brands – create their best work,” says Bill Roberts, senior director of product management at Adobe. “As these stories take shape, ideas need to seamlessly move between tools, technologies and teams. Adobe’s multiscreen solution helps media companies connect with their audiences in a personalized way by delivering compelling experiences and adopting immersive capabilities such as 3D, VR and AR.”
Expanding on the new VR features launched earlier this year, Adobe is unveiling additional innovation in the next release of Premiere Pro CC including auto-aware VR that seamlessly detects and applies the correct setting to stereoscopic and monoscopic media. Capabilities in Adobe Primetime empower media companies to capture the full potential of VR by building sustainable businesses and delivering premium viewing experiences. These include video playback support, dynamic ad insertion and content protection via Adobe’s Virtual Reality Digital Rights Management (VRDRM).
Rapidly accelerating 3D content creation, Adobe will showcase a 3D rendering engine which increases the pace and efficiency of 3D content generation. Artists can also now create editable 3D elements such as text and shape layers intuitively from within After Effects CC with new Cinerender technology from Maxon. Puppet creation and animation with Character Animator, Adobe’s live motion-capture tool, will get faster and easier through integrated round-trip functionality between Adobe Photoshop CC and Adobe Illustrator CC.
With Adobe Creative Cloud, post production teams can move freely from application to application without interrupting the creative flow. New features in both Creative Cloud and Marketing Cloud let media companies and content creators engage their audiences more effectively across any screen. Some of the enhancements include increased productivity using Adobe Stock video; improvements with realtime playback in a new After Effects video preview architecture; refined Lumetri Color tools in Premiere Pro CC; and destination publishing to render and share video to Behance, the world’s largest creative community.
Adobe will also showcase its new hosted collaboration service, Team Projects, to address the challenge of working with other editors and designers across multiple projects and tools. Built on Adobe Anywhere technology, Team Projects integrates deep collaboration features such as version control and smart conflict resolutions and allows editors and motion graphics artists to work simultaneously within Adobe Premiere Pro CC, After Effects CC and Adobe Prelude CC. Additionally, the data in Team Projects will be securely hosted in the cloud and media files referenced by Team Projects can be locally stored source files or shared lightweight proxies.