NEW YORK — Arcade (www.arcadeedit.com) editors Jeff Ferruzzo, Dave Anderson and Ali Mao recently teamed up to cut a new campaign for Realtor.com via ad agency Pereira & O’Dell/New York. In one humorous spot, celebrity Elizabeth Banks gets a look inside a homebuyer’s dream, as he envisions the perfect bathroom. The campaign includes spots for broadcast, online and social media.
Ferruzzo cut the Dining Room and Extra Room broadcast commercials, while Anderson handled Bathroom, Closet and Deck. The online campaign includes Pizza and Spidershark (Ferruzzo); Bunny, Pony, T-Rex and That Guy (Anderson); and Childhood Dog and Childhood Crush (Ali Mao). And the social media component of the campaign includes Go To Sleep, Humblebrag, Milk, Sheep, Wake Up, Watch and Wheel (Anderson), along with Dreamcatcher (Mao).
Production company Dummy shot the spots, with Harold Einstein directing. The Mill’s Gregory Reese served as colorist on the campaign, which was mixed by Philip Loeb and Evan Mangiamele at Heard City in New York.