Arri Rental announces promotions
February 23, 2016

Arri Rental announces promotions

SECAUCUS, NJ — Arri has appointed Ashley Adcock-Hill vice president, operations for Arri Rental US (, starting  April 4th. She spent the last two years heading up Arri Rental’s global rental systems development team, leading new systems implementations in the UK and Europe. 

Adcock-Hill has more than 20 years of operational experience in the US rental industry. She will be responsible for the processes, structures and overall operational efficiency of Arri Rental US. 

Taking over Adcock-Hill’s current role of project leader, global rental systems development, will be Phu Bui, who steps up from her position as senior project coordinator. Bui will continue to be based out of the Arri Rental UK office.

“We count ourselves fortunate to have Ashley joining us in this role, with her extensive operational experience in the rental business and her impressive track record leading-high performance teams,” says Martin Cayzer, CEO of Arri Rental. “The move up for Phu is also a perfect transition and well deserved after two years supporting complex systems integrations. We have every confidence that they will both be instrumental in ensuring that our rental group has the right systems and processes in place for further growth and success, and wish them well in their new positions.”