ROCHESTER, NY — Kodak (www.kodak.com), which has been manufacturing Super 8 film for more than 50 years, launched a new initiative at the CES show in Las Vegas that’s aimed at putting Super 8 cameras into the hands of a new generation of filmmakers, as well as meeting the needs of directors and indie filmmakers.
The Super 8 Revival Initiative at CES shows an early prototype of a new Kodak Super 8 camera that combines the classic features of a Super 8 with digital functionality. Visitors can also shoot their own Super 8 footage and watch home movies at the Kodak CES booth. The Kodak Super 8 Revival Initiative is designed to reach far beyond the introduction of a new camera. The company has built a roadmap that includes a range of cameras, film development services, post production tools and more.
“It is an ecosystem for film” explains Jeff Clarke, Eastman Kodak CEO. “Following the 50th anniversary of Super 8, Kodak is providing new opportunities to enjoy and appreciate film as a medium.”
By launching its first Super 8 camera product in more than 30 years, Kodak is demonstrating its resolve to ensure that film plays an important role in the future of filmmakers – both professionals and amateurs. This product, like many in Kodak’s history, will be a tool for artists and all those who aim to capture special moments.
As one of the first American companies to recognize the value of industrial design, Kodak has engaged with Yves Behar, design entrepreneur and founder of Fuseproject, to ensure that the new Kodak Super 8 camera design echoes the look and feel of the original Kodak Super 8 camera, introduced in 1965, while adding a modern sensibility.
“Kodak has always represented innovation that is approachable while delivering the craft of filmmaking,” says Behar. “Our design aspires to express both these ideals. We are designing the Kodak Super 8 camera with robust materials and new ergonomic features to serve the needs of Super 8 fans, whether shooting action or static scenes.”