Music Video: Butterscotch - <i>Accept Who I Am</i>
July 19, 2016

Music Video: Butterscotch - Accept Who I Am

BURLINGTON, MA — Upcoming artist Butterscotch, who was a finalist on America’s Got Talent, recently created a new music video for her single “Accept Who I Am.” The project took advantage of Avid Artist Suite solutions powered by the Avid MediaCentral Platform, allowing Butterscotch and her team to efficiently collaborate to tell a deep and personal story.

Accept Who I Am features Butterscotch’s combination of singing and beatboxing. She recorded and edited the track using Avid Pro Tools.

“I sent the song to my producer, Jim (Greer), and he also uses Pro Tools,” says Butterscotch. “I was able to come in and record the vocals, and we found a great sound for my beatboxing and vocals. Pro Tools helped make this project as big as it could be.”

“I use Pro Tools in every way possible,” says producer Jim Greer. “It’s the most versatile of all recording software – it has the most options and is the easiest to use. As fast as I can think of something, Pro Tools can do it. The new collaboration feature in Pro Tools is amazingly handy when you live in different cities. You can be working on the song at the same time, talking back and forth about it – it takes down barriers. You don’t have to worry about the distance anymore.”

Ali Mao, of Arcade in New York, worked closely with director and choreographer Mary John Frank to edit the video for Accept Who I Am using Avid Media Composer. Mao made full use of the software's extensive creative tools for the offline edit by using color correction and effect tools to help tell the story of the personal struggles that Butterscotch has overcome.

“It’s already a challenge to make a music video, but one that’s about your life and representing all the bad things you went through – it was heavy,” says Butterscotch. “Ali and I wanted the inside shots to be black and white, because that’s the turmoil that I went through back in the day. She made everything super clean using Media Composer.”