NEW YORK — Union Editorial’s (www.unioneditorial.com) Karen Kourtessis cut a new spot for Google that premiered during the opening ceremonies of the Olympic games in Rio. The Google Photos: Free Up Space commercial runs :60 and tells the story of people in vastly different situations — all united by the fact that they only get one chance to capture once-in-a-lifetime moments.
In each segment, smartphone users are thwarted in their attempt to capture memorable imagery because their devices are out of storage. In each clip, a pop-up notification appears just as a key moment takes place. The new service promises users that they will never miss these moments due to storage limitations.
Kourtessis cuts the spot on an Avid, with Ryan Stacom assisting. Jason Ortenberg performed Flame compositing. Footage was transferred at The Mill and was color corrected by Fergus McCall using a Baselight system. The spot was mixed at Heard City by Cory Melious using Pro Tools and plug-ins from Altiverb and iZotope RX, among others.