NEW YORK — Wildchild (www.wildchildgroup.com) in New York City recently provided editorial services for a new spot for Dove Chocolate promoting the company’s Fruit & Nut product. The spot (:60 and :30) was created by BBDO New York and edited by Richard Cooperman at Wildchild using Final Cut Pro 7
Pleasure opens on a woman tasting Dove Fruit & Nut, followed by a fantasy of abstract metaphoric scenes, which represent the explosion of flavors and textures she’s experiencing through the chocolate. The :30 version is currently on-air, while the :60 version slated to run online soon.
The Joinery in Los Angeles produced the campaign with Karina Taira serving as director. The spot was shot in Chile by DP Ross Richardson.
At Wildchild, Tyrone Rhabb assisted Cooperman on the edit. Tim Masick at Company 3 in New York handled the color. Eight VFX provided online services and visual effects.
The spots feature music composed by Jake Warren of Amber Music in New York City. Rob DiFondi at Sound Lounge handled sound design and mixing for the project.