SAN JOSE, CA — Just prior to the 2017 NAB Show, Adobe (www.adobe.com) announced an update for video in its Adobe Creative Cloud to help filmmakers and video producers collaborate and streamline video workflows. The Creative Cloud release, available now, delivers new features for graphics and titling, animation, polishing audio and sharing assets; support for the latest video formats, such as HDR, VR and 4K; new integrations with Adobe Stock; and advanced artificial intelligence capabilities powered by Adobe Sensei.
Technology advancements and exploding consumer demand for impactful and personalized content require video producers to create, deliver and monetize their video assets faster than before. From the largest studio to next-generation YouTubers, a scalable, end-to-end solution is required to create, collaborate and streamline video workflows with robust analytics and advertising tools to optimize content and drive more value.
“Our heritage is taking complex challenges and simplifying them so you can concentrate on storytelling and professional, quality work,” says Steven Warner, VP of digital media at Adobe. “The newest Creative Cloud video release integrates the advanced science of Adobe Sensei to make common tasks faster and easier. All video producers — whether they’re part of the major media companies or up and coming YouTubers — can now bring their creative vision to life without having to be motion graphics or audio experts.”
New capabilities in Creative Cloud video tools include: Motion Graphics Templates that help bring the power of After Effects to Premiere Pro through easy templates that allow content creators to add titles, animations and lower thirds to their videos and create custom motion graphics templates which can be shared via Creative Cloud Libraries. An Essential Sound Panel in Premiere Pro lets users make audio mixes and sound improvements that, in the past, would have required a dedicated session by an audio engineer. Character Animator now animates multiple puppets created in Adobe Photoshop CC or Adobe Illustrator CC. Ambisonic Audio in Premiere Pro expands on its “best-in-class” native support for VR with positionally aware audio for VR enabled platforms like YouTube and Facebook.
The new features for Adobe Creative Cloud are now available with the latest version of CC 2017. The company is offering Adobe Creative Cloud for $49.99.