NEW YORK — Creative agency Trollbäck+Company (www.trollback.com) has added Alex Moulton as chief creative officer. He joins the agency from Vice Media and has already helmed the brand refresh for NBC Universo, as well as show packaging for ESPN’s The Undefeated In-Depth: Serena with Common.
“Alex brings an invaluable perspective to Trollbäck+Company as both an artist and entrepreneur,” says founder Jakob Trollbäck. “In his short time here, he has already reinvigorated the collective creative energy of our company. This clearly stems from his constant quest to dig deeper as a creative problem solver, which falls perfectly into our philosophy of: ‘Discard everything that means nothing.’”
“I've always held immense respect and admiration for Trollbäck+Company’s commitment to thoughtful Scandinavian design ideals,” adds Moulton. “And having enjoyed watching the company's evolution over the years, I’m honored to now be a part of it. My vision for Trollbäck+Company is very clear: design culturally relevant, sustainable brands — from initial strategy and positioning to content and experiential activations — with a nimble and holistic approach that makes us the ultimate partner for CMOs who care about designing an enduring brand and bringing it to market with integrity.”
As senior director, creative & content at Vice, Moulton helped launch the digital content channel Live Nation TV (LNTV), a joint venture for which he led brand creative, content development, production, and partnership initiatives. As executive creative director at advertising agency Eyeball, Moulton led high-impact product launches, rebrands and campaigns for major brands, including Amazon, A&E, CMT, Disney, E!, Nickelodeon, Oxygen, Ovation and VH1.