PHILADELPHIA & NEW YORK CITY — Creative content company Alkemy X (www.alkemy-x.com) has added to its management team with the recent hiring of Katharine Starsinic as director of client services & operations and Jay Halbert as SVP of finance. Starsinic (left) is tasked with increasing the company’s visibility and working with brand and advertiser clients, while Halbert (right) will lead all aspects of its financial functions.
“As Alkemy X continues to evolve as a leading creative content company, we are excited to be adding more talent to help us achieve our goals and drive growth,” says Justin B. Wineburgh, president & CEO of Alkemy X. “With her experience on both the brand and agency side, Katharine is able to effectuate growth, marketing and operational efficiency, while Jay is a seasoned senior financial executive with a broad range of business experience. The two of them have demonstrated success in moving companies to the next level and they will undoubtedly do the same for Alkemy X.”
“I’m thrilled to become part of the Alkemy X team,” adds Starsinic. “Our talented professionals in our Philadelphia, NYC and Amsterdam offices are creating and producing truly innovative work for our clients. And I am looking forward to meeting our clients and continuing to build successful long-term relationships.”
Starsinic was most recently with Comcast, where she served as the director of marketing & communications, dedicating five years to building the B2B brand and developing the marketing programs for Comcast Business. She was involved in planning and executing a full range of marketing efforts, including new product launches, sponsorships and demand generation campaigns. Prior to Comcast, she spent 10 years as an account director at Wunderman Advertising in New York City.
Halbert was most recently senior vice president of a manufacturing company, and prior to that was president and owner of a laser rental and sales company, both based in the Philadelphia region. Before that, he spent nearly a decade as CFO for a series of companies in the sports, media and entertainment business,
“Alkemy X has a strong history and reputation, and now that the industry is undergoing major changes, the company is extremely well positioned for significant future growth,” concludes Halbert. “I am very excited to join Justin and the rest of the Alkemy X team to capitalize on this opportunity.”