NEW YORK CITY — The bicoastal editorial shop Spot Welders has brought on Anna Rotholz, who will serve as executive producer/head of development at their Manhattan office. She worked as a rep with Spot Welders early in her career, and now brings over a decade of sales experience upon her return.
Rotholz’s career includes working with directors, editors and designers at shops that include Believe Media, Uber Content, Imaginary Forces, Whitehouse Post, Union Editorial, Barking Owl Music, Independent Media, O Positive and Biscuit Filmworks, among numerous others.
“Anna started with Spot Welders 12 years ago in sales, when we first opened our office in New York,” notes managing partner David Glean. “I’m super excited to reconnect with her now as our EP/head of business development.”
The addition of Rotholz will further expand client relations and business development that enhances the editorial shops current pipeline of work, which includes VR and experiential pieces for the likes of The New York Times, Facebook, U2, Samsung and Bacardi.
“I am so thrilled to be heading up our New York office, it truly feels like coming home,” adds Rotholz.
Rotholz got her start while still studying at Hunter College, getting picked by independent rep Chris Zander to be a front desk assistant. She went on to land a junior rep position at Ziegler Management, working for top clients across production, post production and design. In 2009 she shifted to an in-house role at Outside Edit + Design, where she served as head of sales, growing the slate of work at the Soho boutique. Soon thereafter, she found her way back to her roots, returning to The Family as a senior rep, where she spent more than five years.
Most recently, Rotholz served as an in-house sales rep at Union Editorial before once again coming full circle to rejoin Spot Welders.