NEW YORK CITY & SANTA MONICA — Arcade (www.arcadeedit.com) editor Dave Anderson recently cut a humorous new spot for Bud Lite that puts royal friendships to the test. Banquet takes place at a medieval feast, with a King and Queen receiving gifts from their subjects.
As each presents their Bud Lite offering, the King praises their loyalty to the crown. When one subject offers a more obscure spirit, the King invites him to tour the tourture pit.
Arcade credits included executive producer Sila Soyer, producer Andrew Cravotta, and assistant editor Chris Angel. The spot was cut in :45 and :30 versions using Avid's Media Composer.