Augmented Reality event promotes upcoming <I>Star Wars</I> film
August 31, 2017

Augmented Reality event promotes upcoming Star Wars film

HOLLYWOOD — Disney and Lucasfilm kicked off the countdown to “Force Friday II” with an augmented reality event that took place the first weekend of September. The global event celebrated the launch of new products from Star Wars: The Last Jedi, which is set to open in US theaters on December 15, 2017.

The “Force Friday II” event encouraged Star Wars fans within a mile radius of 20 global landmarks to open the Star Wars App, select “Find the Force,” and point their phone to the sky. They would then see a short augmented reality scene. The :10 animation showed a Star Destroyer loom over key global landmarks as two TIE Fighters shoot past into the distance. 

Landmarks in the US included Central Park in NYC, the Golden Gate Bridge in San Francisco, The Grand Canyon in Colorado, and The Hollywood sign in Los Angeles. Other landmarks included Niagra Falls in Canada, Sydney Harbor Bridge in Australia and the Eiffel Tower in France.