NEW YORK — The bicoastal music shop Butter Music and Sound has launched a new music library Haystack (http://haystackmusic.com), and brought on music supervisor Chip Herter, who will serve as director of creative sync services for their Los Angeles office. The one-stop music licensing catalogue was designed with the needs of filmmakers and music supervisors in mind, with splits available for full customization of every track.
In addition to Butter’s collection of production music, Haystack is growing quickly to incorporate content from other labels and publishers. Deals are already in the works with a number of diverse and notable international labels. Additionally, Haystack will be collaborating with up-and-coming artists and bands for residencies that will generate exclusive, cutting-edge content.
“Chip not only brings such a wealth of experience in music supervision to Haystack, but also an in depth knowledge of the intricacies and potential emotive power of music in the branded content space,” notes Butter EP Annick Mayer. “We’re thrilled to have him join the LA team and leading the Haystack growth!”
“This is a golden opportunity to work with the pros at Butter to further my belief that music has a transformative power,” adds Herter. “I’ve long since admired Butter’s ability to work outside the perimeters of the average music company. Working with this team —especially to develop Haystack as a well known resource for awesome sync music — is going to yield some magical results.”
After earning a BFA in film & TV production from Chapman University, Herter followed his lifelong passion for music to work as a music producer at Crispin Porter + Bogusky in Los Angeles. He honed his craft and his talents by pairing musical accompaniment with top-tier ad campaigns for such clients as Coca-Cola, Microsoft, Best Buy, Kraft and Dominos, among others. In 2014, Herter launched full-service musical supervision company Sync or Swim, providing custom and licensed pieces for advertising, film, TV and new media projects.