LOS ANGELES — PHD is a new collective headed up by visual effects veterans John Hughes (founder Rhythm and Hues), and Helena Packer, along with film/TV/commercial director Kevin Donovan. The company will act as a full service post production house working across the genres of VR/AR, independent films, documentaries, select TV projects, and commercials. They will also offers clients live action production services.
In addition to Los Angeles, PHD has offices in India, Malaysia and South Africa. The company can provide live action production and post, including color grading, off- and online editorial, visual effects, and final delivery. The Los Angeles studio (www.phdcollective.com) is located at 2404 Wilshire Blvd., Suite 6E, and has already worked on a number of projects, including two PSAs for the Climate Change organization “5 To Do Today,” featuring Arnold Schwarzenegger and James Cameron.
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PHD has also created a number of PSAs for the international animal advocacy group WildAid.
John Hughes, formerly the co-founder of the VFX shop Rhythm and Hues, says, “In a sense, our new company is a reconfigured version of R&H, but now we are much smarter, much more nimble, and much more results driven. We have very little overhead to deal with. Our team is among the best in the world, and has worked on hundreds of award winning films and commercials, many of which have featured highly acclaimed digital animals, such as the Oscar winning Life of Pi.”
“The word ‘value’ is of utmost importance to us when it comes to our clients,” adds Helena Packer. “PHD is a highly efficient new company - we have digital artists here in Los Angeles, as well as in India, Malaysia and South Africa. Our combined team has extensive experience in prepping, shooting and handling all aspects of production and post-production for visual effects. The team is based upon creating world-class, VFX storytelling with the hands-on involvement of all the principals on every project. Because of our vast network of worldwide talent, we are able to produce stunning results in the most efficient, timely, and cost-effective manner possible.”
Kevin Donovan adds, “The quality of our VFX work is of equal weight to any of the biggest VFX houses in the world. We offer the same level of quality at highly affordable prices, since we are keeping our overhead to a minimum. The big VFX studios around the world are great, and do great work. But our team has also worked on countless award winning films and commercials – so our clients don’t have to spend millions of dollars to get the same look and feel for their effects that the big VFX houses would normally charge them.”