SAN JOSE, CA — At the VidCon 2018 convention in Anaheim, CA, Adobe is previewing Project Rush, a new product in its video family of tools. Project Rush is an all-in-one, cross-device video editing application that makes creating and sharing online content easy.
The application will be available later this year and will offer users tools for shooting, titles and editing. Users can work on their IOS or Android device, or on a laptop and experience the same functionality. Work automatically syncs to the cloud, so users can seamlessly move from one device to another without restrictions or the loss of creative flexibility.
Those creating videos for online distribution can quickly edit footage, add filters, optimize audio and select from a wide variety of customizable motion graphics templates. Users can add a thumbnail, schedule a post and publish to multiple social platforms with one click.
Color correction tools, like those in Adobe Premiere Pro, can help users easily get the exact look they’re after. Rush also leverages Adobe’s Audition tools to auto-detect the audio in videos, so users can duck track levels with one click, as well as improve sound quality and reduce background noise.
The free motion graphics templates were designed and animated by Premiere Pro and After Effects artists, and can be further customized. Adobe is continuing to develop Rush to make publishing the same video to multiple platforms easy. The company plans to be able to optimize videos for the different social platforms being used today.