NEW YORK CITY — The bicoastal music and sound company New Math (www.newmathmusic.com) has extended its list of services by adding final mix capabilities at both its New York and Los Angeles locations. The East and West Coast facilities will now offer audio finishing via studios that are equipped with Focal 5.1 monitoring, Pro Tools mix systems, a range of plug-in suites, and analog outboard gear from the likes of Neve, API, DW Fearn and Summit.
Final mix offerings will be overseen in New York by head of production B. Munoz and senior producer Jake Falby on the West Coast. Along with the production heads, New Math’s final mix business also includes the services of an in-house roster of composers and numerous freelance mixers/engineers that are available on an as-needed basis.
The New Math team of David Wittman, Kala Sherman and Raymond Loewy
According to New Math managing partner/EP, Kala Sherman, bringing final mixing services into the fold fulfills both an internal and external need for the company. “We have studios on both coasts, so we felt we should build them both out for mix,” she notes. “That way, when our clients are finishing in either LA or New York, [they can] continue to work with us throughout the entire audio process.”
More and more, New Math is finding that clients want to package all of their audio together in one place.
“It didn’t feel right to turn business away when there was a simple solution,” Sherman explains. “Because we want to be a full-service audio company to our clients, it just makes sense when many of them want to work with one company for all audio needs. If we are already providing the music and sound design, why not record the VO and provide mix as well?”
New Math saw success this year, winning both an AICP award for Best Original Music and and LIA Gold prize for its work on MLB’s Play Ball spot, created by Anomaly.