SAN FRANCISCO — Tactic has brought in Drew Weigel as head of production, in charge of overseeing a variety of new media projects and managing client relationships. Weigel relocated from his East Coast position as head of post production at Missing Pieces to join the Tactic team in its San Francisco office.
At Tactic, Weigel will work on projects that implement new, groundbreaking technology in the VR and AR space. Since starting at the studio he has produced the Living Wine Label app for Treasury Wine Estates, which has grown to over 1M users worldwide. Employing AR technology, the app brings wine bottles with great stories to life, beginning with 19 Crimes and The Walking Dead wines.
“Having had a close relationship with Tactic in the past as a client, I knew what the team was capable of from the start,” Weigel says. “But even in the short time I’ve been here, I’ve seen their capabilities advance, especially in the mobile technology category where we are crafting innovative AR pieces. There’s no telling what other crazy stuff Tactic will be able to cook up, and I am thrilled to be a part of it.”
During his time as head of post production at Missing Pieces, Weigel worked closely with Tactic on projects such as Water is Life and Heineken's Plus Pool, as well as with clients like Microsoft, Facebook and Oculus. He also won a Sports Emmy for Outstanding Technical Achievement for his work on the VR documentary experience, Follow My Lead: The Story of the 2016 NBA Finals.
Prior to Missing Pieces, Weigel worked with clients such as Google, Nike, and Verizon as producer at R/GA’s content studio. He found his niche as a producer at Charlex in New York City, where he worked hand-in-hand with clients to ensure the streamlined production of a wide range of VFX and CG projects.