NEW YORK CITY — Creative content company Alkemy X (www.alkemy-x.com) has added Eli Rotholz to its team as vice president of business development. He will be based in the company’s New York headquarters. Rotholz brings more than 12 years of sales/business development, strategy, and production experience to his new role, having begun his career as an independent sales rep for firms such as Ziegler/Jakubowicz and Moustache NYC.
From there, he worked in his first in-house position at Click3X, where he built and managed a diverse roster of directorial talent, as well as the company's first integrated production offering focusing on live-action, VFX/design/animation, and editorial. Rotholz then parlayed his passion for discovering and developing emerging talent with his vision for content creation to found Honor Society Films. He later joined Hone Production, a brand-direct-focused production company and consultancy, as director of business development/content EP.
“Eli’s strengths in creative problem solving and content production make him a force in both business development and talent curation,” says Justin B. Wineburgh, Alkemy X’s president & CEO. “We know he’ll translate his incredible track record of success to Alkemy X.”
“Very few companies in the industry can boast the strong directorial roster and VFX capabilities as Alkemy X,” adds Rotholz. “In addition to the amazing entertainment work that Alkemy does, there’s definitely a trend in high-end ‘package’ productions where one company can do both live-action shoots with their directors, as well as editorial and VFX. I’m excited to push the envelope from both a creative and business standpoint.”
In addition to the Manhattan headquarters, Alkemy X has studios in Los Angeles, Philadelphia and Amsterdam.