LONDON — VFX studio Framestore (www.framestore.com) has entered into a strategic partnership with Magic Leap, a company that is building a next generation spatial computing platform that will power mixed reality experience. Framestore has been working with the company for several years to create original content and unique experiences that will be released later this year on Magic Leap One, Creator Edition. Through this partnership, the teams will enable more brands and customers to build creative and digital solutions that take advantage of Magic Leap’s core technology, which transforms the physical environment around the viewer into a boundless display, desktop, canvas, game room or workspace.
“We are storytellers at Framestore, first and foremost; innovation courses in our veins,” says William Sargent, Framestore CEO. “The promise of ‘Mixed Reality’ excites us enormously, and we are delighted that this collaboration with Magic Leap provides us with the chance to show the world the extraordinary potential of this new medium, as we experiment with new ways to share incredible narratives.”
“Framestore has an impressive track record in pioneering the early adoption of emerging technologies,” adds Rachna Bhasin, Magic Leap CBO. “As a Magic Leap early access partner they are ideally positioned to support companies ready to explore and innovate with the potential of spatial computing. Our partners are at the forefront of next generation content and experiences, and we’re excited to be working with Framestore on several projects.”
Framestore’s credits include Oscar-winning films such as Blade Runner 2049, Gravity and The Golden Compass. Its artists are also responsible for iconic and memorable characters such as Paddington Bear and the GEICO Gecko.