LOS ANGELES — Framestore has announced the promotion of James Razzall to president, North America advertising. He was previously managing director of the company’s LA office, where he will continue to be based.
Razzall joined Framestore in 2000 in London, rising through the ranks as a producer before embarking upon the company’s first US expansion to New York in 2004. He proved an integral part of the small team’s success, building a successful base for Framestore’s US operations before venturing west to replicate the process in Los Angeles.
“I am very proud of what we have achieved in the US over the last 15 years,” says Razzall. “Our amazing team bridges the gap between advertising, technology and entertainment perfectly and our three creative hubs in Los Angeles, New York and Chicago are constantly being challenged to come up with innovative ways to tell stories and present beautiful imagery. The work speaks for itself and is testament to the people we have at Framestore, and I am truly honored to be leading this next phase and finding out what the future holds. From what I’ve seen, the next few years are going to be very exciting.”
Razzall’s new role coincides with the promotion of Krystina Wilson, previously executive producer, to the role of managing director in Chicago; and the appointment of Charles Howell, a veteran of global Framestore production across film, advertising and television, to managing director, New York.
“A lot has happened in our industry since our company first set foot in the US, in New York in 2004,” says William Sargent, CEO. “Our footprint has grown dramatically, and the work, and the potential, is bigger and more ambitious than ever. James has been with us throughout this journey, and is ideally placed to lead us into our next successful phase in North America.”