NEW YORK CITY — Audio post house Sound Lounge (www.soundlounge.com) has extended the reach of its Sound Lounge Everywhere initiative via a partnership with Mad Hat Creative in Atlanta. The remote collaboration service will allow advertising, broadcast and corporate clients in Atlanta and neighboring states to work with Sound Lounge sound editors, designers and mixers in New York in realtime and share high-quality audio and video. Clients gain access to world-class sound talent, while saving time, travel and production costs.
Sound Lounge Everywhere already has sites in Boston and Boulder, CO. The studio spent months looking for an appropriate location in the Southeast media market.
“We’re very excited to be in Atlanta, which is the hub for advertising and broadcast production in the region,” says Sound Lounge head of production, Liana Rosenberg. “In Mad Hat Creative, we found our perfect partner. Their production and post production offerings complement our sound services. Plus, they are an artist-owned company, as we are, and share our positive, creative energy.”
A suite dedicated to sound work has been set up at Mad Hat’s offices, equipped with Bowers & Wilkins speakers and other gear that ensures accurate playback of music and sound. Proprietary Sound Lounge Everywhere hardware and software facilitate realtime streaming of high-quality video and uncompressed, multi-channel audio between the two locations with virtually no latency. Web cameras and talkback modules support two-way communication.
For Mad Hat Creative, Sound Lounge Everywhere rounds out a list of offerings that include video production, editorial, visual effects, motion graphics, and color correction.
“Our status as a turnkey production and post production company makes us unique in the market,” says Mad Hat Creative’s managing partner Jonathan Hayes. “Integrating Sound Lounge Everywhere into our model is icing on the cake and fits our ideology of providing a seamless experience from start to finish.”
Mad Hat Creative’s clients include, among others, broadcasters CNN, Discovery Channel, TBS and A&E Networks, and advertisers Costco, The Home Depot, Foot Locker and Hotels.com.
To help manage the new service, Sound Lounge has promoted Becca Falborn to senior producer. Falborn, who joined the studio as a producer in 2017, will coordinate sound sessions between the two sites. She will also assist in overseeing local sound production, and serve as the studio’s social coordinator.
“At Sound Lounge, we enjoy great rapport with our clients, and love being part of the creative process. That’s why I’m excited to come to work each day,” says Falborn. “I’m looking forward to working with Mad Hat’s team in Atlanta and establishing a strong presence for Sound Lounge there.”