SAN JOSE, CA — Adobe (www.adobe.com) has acquired French company Allegorithmic, the maker of Substance, a tool for creating 3D textures and material. By combining Allegorithmic’s Substance 3D design tools with Creative Cloud’s imaging, video and motion graphics tools, Adobe looks to further empower video game creators, VFX artists, designers and marketers to deliver the next generation of immersive experiences. Through the acquisition, Adobe takes a step forward in adding expanded 3D and immersive workflows to its Creative Cloud release and provides its core customer base of designers a new set of tools for 3D projects.
“We are seeing an increasing appetite from customers to leverage 3D technology across media, entertainment, retail and marketing to design and deliver fully immersive experiences,” says Scott Belsky, chief product officer and executive vice president, Creative Cloud, Adobe. “Creative Cloud is the creativity platform for all and Substance products are a natural complement to existing Creative Cloud apps that are used in the creation of immersive content, including Photoshop, Dimension, After Effects and Project Aero.”
Allegorithmic’s customer base spans gaming, film and television, ecommerce, retail, automotive, architecture, design and advertising. The company is wel known for 3D material and texture authoring for most AAA1 gaming franchises, including Call of Duty, Assassin’s Creed and Forza. Its tools have also been used in the making of movies, including Blade Runner 2049, Pacific Rim Uprising and Tomb Raider.
“Allegorithmic and Adobe share the same passion for bringing inspiring technologies to creators,” says Sebastien Deguy, CEO and founder of Allegorithmic. “We are excited to join the team, bring together the strength of Allegorithmic’s industry-leading tools with the Creative Cloud platform and transform the way businesses create powerful, interactive content and experiences.”
Adobe’s track record of successfully integrating acquisitions will help further accelerate Allegorithmic’s product roadmap and go-to-market, and extend its reach among enterprise, SMB and individual customers. Allegorithmic Deguy will take a leadership role in Adobe’s broader 3D and immersive design efforts as vice president, 3D and immersive, reporting into Scott Belsky.
Allegorithmic tools are already offered as a subscription service to individuals and enterprise customers, and in the future, Adobe will focus on expanding the availability of Allegorithmic tools via subscription. Later this year, Adobe will announce an update on new offerings that will bring the full power of Allegorithmic technology and Adobe Creative Cloud together.