Arraiy showcases realtime tracking solution at NAB
March 21, 2019

Arraiy showcases realtime tracking solution at NAB

LAS VEGAS — Mountain View, CA’s Arraiy has launched DeepTrack, a machine learning solution that provides realtime tracking for broadcast, news and sports productions. DeepTrack is the first application to launch in Arraiy’s DeepStudio suite of AI-based tools for realtime virtual production pipelines. The company’s technology will be demonstrated with the Future Group’s Pixotope virtual production system at NAB 2019 - both at booth SU12702 and at the Startup Loft in the North Hall (N2333).

DeepTrack is powered by Arraiy’s proprietary machine learning engine and performs realtime camera and rigid object tracking using a library of data sets and AI. Targeted for broadcast applications, including news, sports and television studio productions, DeepTrack delivers realtime tracking data from live camera signals to simplify virtual production workflows. 

“We’re doubling down on developing revolutionary new deep learning technologies that radically impact entertainment – and beyond,” says Arraiy CTO Ethan Rublee. “As we transition from the R&D phase to commercialization, we’re excited to bring in industry veteran Mark Tobin to lead business growth, while Gary (Bradski) and I continue to innovate.”

“Machine learning presents remarkable opportunities for content creators,” adds Bradski. “Digital production workflows in particular are bogged down by several painstaking processes that can largely be automated through deep learning and AI. Now that our self-improving AI-based technology has matured and is ready to productize, we’re excited to publicly launch and scale the company for future growth.”

Mark Tobin joins Arraiy as CEO, with more than two decades of experience leading visual effects and animation studios and delivering financial growth and creative innovation. He previously served as COO of Psyop Media Company, the Emmy and Clio award-winning design and animation studio. Prior to Psyop, Tobin was the managing director of MPC North America, establishing and growing the company’s US presence.