Butter launches sync division, signs indie artists
March 20, 2019

Butter launches sync division, signs indie artists

LOS ANGELES — Butter Music + Sound (https://www.gimmebutter.com) has expanded their portfolio to include boutique music licensing of independent artists for commercial, television and film projects. The Butter Music + Sound Sync Division will curate emerging indie artists for licensing, as well as original compositions, in a one-stop-shop sync service package ranging from master recording to publishing. The artists’ eclectic music ranges from beach-side pop to garage rock and sets the tone for the new division.

Photo: BOII

“It’s a non-traditional representation of licensing music,” explains director of creative sync, Chip Herter. “We want to change how music is offered up for sync and how artists are repped. Artists can work with Butter’s new division, providing them access to new opportunities in commercial, film and broadcast, while still remaining independent.”

Beyond original music composition, sound design and music supervision, Butter Music + Sound is dedicated to representing independent artists for sync with a non-restrictive business model. Artist signings already include the LA-based indie group Neil Frances (Marc Gilfry and Jordan Fellerto); US/UK modern dance-pop duo BOII (Joshua Hoisington and Adam Welsh) on behalf of Sofi Tukker label Animal Talk; Indiana-based rock band The Cowboys; and dance/electronic artist Rumtum (John Hastings).

Butter already had a relationship with Neil Frances, placing their single “Show Me the Right” in the the HBO comedy hit Silicon Valley, as well as a track for a recent Toyota spot. Further tracks will appear in upcoming commercial, television and film work.