CBS Digital rebrands as CBS VFX
October 1, 2019

CBS Digital rebrands as CBS VFX

STUDIO CITY, CA — CBS Digital has unveiled new branding as well as enhanced virtual production capabilities. The studio’s work has been seen in popular series such as G.L.O.W., Orange Is The New Black, This Is Us, Hawaii 5-0, Modern Family, Black Monday and All Rise. With more than 25 years of experience producing visual effects and developing production technology solutions, the group will now be known as CBS VFX ( The studio is led by executive creative director Craig Weiss and executive producer George Bloom.

In November, CBS VFX will move from its current home at CBS Television Center to a headquarters at the network’s Studio City production center. The new space will allow CBS VFX to better meet a rising demand for its cost-saving and flexible virtual production solutions. 

Parallax is CBS VFX’s proprietary virtual production system. It has been used by dozens of series and production teams, and allows three-dimensional virtual locations to have the three-dimensional physics as well as an intricate level of detail, providing a director with the freedom to shoot from any angle.

“The enormous demand for series content, led by the growth of streaming services, has reached an inflection point where the cost of shooting on-location is a budgetary concern,” explains Craig Weiss. “The use of virtual locations offers an enormously creative way to save time and money with an end result that is indistinguishable to the viewer, yet transformative for cast and crew.”

CBS VFX’s digital, volumetric capture of real-world sets and locations means that a director and director of photography can almost instantly pre-visualize scenes, determining lenses and composition ahead of time. The CBS VFX system is entirely portable, for use on a soundstage or in a production office. CBS VFX continues to build a large virtual library of digital sets and locations.