LOS ANGELES & SAN FRANCISCO — Design-driven animation and production company Laundry (www.laundrymat.tv) has expanded its creative team with the recent addition of Reza Rasoli, who will serve as creative director and live-action director. Laundry oened its San Francisco office last Spring, and Rasoli's hiring is the latest in a series of strategic growth efforts.
Rasoli is a multifaceted creative with a passion for storytelling, design history and trends. Over the past decade, he has produced award-winning content for broadcast, web, social, print, and events worldwide. Prior to Laundry, he was creative director and live-action director at Pet Gorilla, where he helmed a mix of live-action and interactive projects for Google, IBM, HBO and METRx. His animated piece for Vans’ 50th anniversary, entitled “The Story of Vans,” was honored with a One Show Merit Award and D&AD Award, and was shortlisted for an AICP Award for Design. More recently, his anthem spot for UnityPoint Health aired during the Super Bowl in the Midwest region.
As a director, Rasoli has collaborated with such studios as Brand New School and Blind. He has also served as co-creator, co-writer, and co-producer on scripted comedy-driven animation for Disney and Nickelodeon.
While studying digital media at Otis College of Art + Design, Rasoli co-founded Three Legged Legs with two other artists. The collective became known for their pioneering and innovative work in short-form content, catching the attention of Green Dot Films, where they were repped as directors for three years and worked on notable projects, including the GE Samurai short, and a spot for Method and Virgin America. Since 2015, Rasoli has been an adjunct teacher at Otis College of Art + Design, where he leads classes in storytelling, motion design, and experimental animation.
“Tony (Liu) and I have always admired Reza’s work with Three Legged Legs,” says Laundry’s PJ Richardson, who is a partner in the company with Liu. “When the opportunity arose to work together, we were beside ourselves. He brings that magic creatively that will elevate every brand we work with, and his pedigree inspires us to step up our own creativity in the perfect way. We are so delighted to be able to do it together.”
“I’ve long been a fan of PJ, Tony, and Laundry’s work, and have kept a close eye on them over the years,” adds Rasoli. “I’m excited to bring my live-action, design, and visual language skills together and create awesome work with the team here. Beyond collaborating with some of the brightest and most talented artists and producers, PJ and Tony are empowering me to be an auteur.”