NEW YORK CITY — Alkemy X (www.alkemy-x.com) has entered a partnership with Emmy Award-winning director/creative director Anthony Furlong as his exclusive representative for advertising, branded content and related projects. Furlong has expertise in live-action direction, design and animation, which he has applied to work for such brands as Apple, Ikea, Samsung, Panasonic, Nokia, Ford and IBM.
Alkemy X executive producer Eve Ehrich has collaborated with Furlong frequently and describes him as a visionary talent.
“Anthony invests himself fully in his projects and uses his passion and incredibly diverse skills to deliver truly inspired work,” she says. “I am excited to bring him to Alkemy X and look forward to many fantastic projects ahead.”
Furlong is the founder and executive creative director of BasicNature.TV, a creative content, design and art studio. Through it, he recently produced a broadcast promotional campaign for NBC, serving as creative director, writer, director, editor and visual effects artist. He also produced content for analytics specialist Elesvier, the state of New Jersey and the charity My Social Canvas. His previous background includes posts as a director and creative director with Little Minx TV, 1stAveMachine and Shilo TV. As a freelancer, he has worked with Psyop and Method Studios, among other shops. Earlier in his career, he served as a creative director and designer at Brand New School and Motion Theory.
“First and foremost, I’m a problem solver,” says Furlong of his approach. “I love using different mediums, styles and techniques to tell the best and most engaging story. I love doing VFX in-camera as much as possible to create real-world magic that inspires awe and wonder. As a former actor, I love bringing out the best in talent and encourage the entire team throughout the process.”