NEW YORK CITY — Editor Joe Siegel has joined the recently-rebranded content creation and creative studio LVLY (www.lvly.tv) in New York. He comes over from editorial shop Crew Cuts, where he launched his career in post production.
As an editor, Siegel has a feel for the ebb and flow of human stories. This can be seen in a B&W spot for Coach that follows a skateboarder as he travels from Brooklyn to Manhattan and back. His sense of rhythm and timing can also seen in a short film for the Range Rover Evoque and its “City Evocation” series, which profiles artists as they work in New York, Los Angeles and New Orleans.
“LVLY is the next logical evolution in post production, bringing so many of the dynamic elements that go into creating great work under one roof,” he says. “Collaboration is a hugely important aspect of post production, and that’s at the forefront of their new structure and identity.”
“We’re looking for artists and producers who want to experiment in varied genres and disciplines, and we clicked with Joe on that level immediately,” explains executive vice president and managing director, Wendy Brovetto. “His work reflects a wide range of styles, and while he’s well-versed in the :30 spot, he was looking for a home that would afford him not only the chance to work in different forms, but also one that could provide all of the collaborative services a project or client needs, such as VFX, design and finishing.”