LOS ANGELES — Hecho Studios (www.hechostudios.com) has launched a new division that’s dedicated to the development and production of non-fiction entertainment. The operation will be overseen by Evan Rosenfeld, who was recently named as head of documentary and TV.
Hecho Studios is a two-time Emmy nominated creative studio and full service production company. They develop and produce projects in a variety of media, including feature films, television, streaming media, branded content and commercials.
Rosenfeld is tasked with overseeing Hecho’s original tv and film strategy across multiple formats, including documentary episodic and feature-length films, through development, production and release. He is the creator, executive producer (along with LeBron James and Maverick Carter), and director of Warriors of Liberty City, a six-episode documentary series that premiered on Starz in 2018. Prior to that, Rosenfeld was the showrunner of Viceland’s Vice World of Sports, an anthology series that won the Producers Guild Award for Outstanding Sports Program and received an Emmy nomination for Best Sports Documentary. Rosenfeld also served as producer on two of ESPN’s most successful “30 for 30” films — The U and Broke, as well as on Kareem: Minority of One, an HBO documentary about basketball great Kareem Abdul-Jabbar.
Hecho’s initial development slate will emphasize raw, edgy and compelling stories at the fringe of culture and society. The first round of projects will focus on stories that drive cultural conversations concerning matters of social issues, with an emphasis on sports.
“We are prioritizing shows that dig far deeper than simply what you get out of the cover story. Everything we’re doing here is through the lens of what makes us uniquely human—our customs, our arts, our social institutions,” explains Rosenfeld. “We believe this is a way to create television that is impactful and creates dialogue, but still entertains.”
“Evan has made a career out of producing projects at the forefront and evolution of documentary storytelling,” notes Tom Dunlap, Hecho Studio’s chief content officer. “We could not be more enthusiastic about having him lead the charge as we develop meaningful projects which shine a light on people and places that have been overlooked for far too long.”